Clearer store management
Practical systems for the work that keeps your store moving.
Irish Shopify consultant · Experience since 2015
Better Shopify stores, shaped by experience.
Strategy, SEO and hands-on improvements from someone who has worked inside Shopify and helped merchants grow for more than a decade.
Based in Europe · Working with Shopify merchants internationally
Since 2015
Hands-on Shopify experience
500,000+
Purchases across Shopify themes I helped support
Direct support
Senior-level help without agency layers
Less friction. Better decisions. A store built to grow.
Practical Shopify support that connects day-to-day operations with long-term growth.
SEO with commercial purpose
Technical and content improvements built around discoverability and useful customer journeys.
Expert help without the handoffs
Strategy and implementation from the same experienced person.
How I can help
Shopify expertise where you need it.
From a new store launch to an established catalogue that needs improvement, I can step into the parts of Shopify that need experienced hands-on support.
Shopify store setup & launch
New Shopify stores built from a blank setup through theme configuration, structure, merchandising, QA and launch preparation.
Theme setup, updates & improvements
Third-party theme setup, version updates, troubleshooting and focused customisations without unnecessary rebuilds.
Ongoing Shopify store management
Hands-on support for established stores that need reliable day-to-day improvements, launches, fixes and ecommerce operations.
Store audits & conversion improvements
Practical reviews of the storefront and customer journey to find friction, missed opportunities and sensible improvements.
Shopify SEO
Technical and on-site SEO work covering structure, discoverability, collections, content and search-friendly store hygiene.
Catalogue, collections & merchandising
Large-catalogue organisation, collection logic, navigation and merchandising that make products easier to manage and find.
Apps & ecommerce tech-stack review
Reviewing apps, integrations and recurring tooling costs to simplify the stack and remove unnecessary overlap where possible.
Customer support & Zendesk workflows
Support processes, macros, routing and workflow improvements informed by years of merchant and theme-support experience.
Why Michael Thomas Media
A decade inside Shopify ecommerce.
Former Shopify team member. Theme-support leadership experience. Hands-on work across established stores and growing brands.
Shopify
Joined Shopify's Ireland team in 2015.
Theme expertise
Helped support Symmetry, Enterprise and Showcase.
Solo consultant
Direct, senior-level support without agency layers.
Client work
Shopify stores I've worked on.
A selection of brands I’ve built, migrated, supported or improved.
Migration · ongoing Shopify support
Quality Liquor Store
From WooCommerce migration to ongoing Shopify growth.
I helped move Quality Liquor Store from WooCommerce to Shopify and continue to support the store across catalogue management, theme improvements, SEO and conversion work.
Work included
WooCommerce migration · Theme setup · Catalogue · SEO · CRO · Ongoing support
Concept project · Shopify storefront
Team Liquid — Project Water
Exploring a new Shopify storefront experience for Team Liquid.
An independent concept project exploring how a Team Liquid ecommerce experience could be presented on Shopify. I created a working development-store prototype to experiment with storefront structure, visual direction, merchandising and the overall customer journey for an established esports brand.
Work included
Work included: Shopify development store · Concept design · Theme setup · Storefront structure · Merchandising · UX exploration · Responsive layout
New Shopify store · build & launch
Canvas Theory
A fresh Shopify storefront built from the ground up.
I set up Canvas Theory as a completely new Shopify store, taking the project from a blank build through theme configuration, site structure, products and collections, navigation, responsive QA and launch preparation.
Work included
Store setup · Theme configuration · Site architecture · Products & collections · Navigation · Responsive QA · Launch
Shopify build · Enterprise theme
Rubikon
A Shopify storefront built around training and services.
I built the Shopify storefront for Rubikon using the Enterprise theme, creating a flexible base for its training, course and service offering.
Work included
Store build · Enterprise theme · Shopify setup
Selected work
Selected work, measurable improvements.
Examples of store operations, Shopify tooling and merchant-support systems.
Quality Liquor Store
Store management, catalogue strategy, SEO and conversion improvements for a retailer with 6,000+ products, 150,000+ orders and 18,000+ reviews.
View store →
Shopify Collab Request
A Chrome extension that removes repetitive partner-access work for Shopify professionals.
Try it out →
Theme and support systems
Merchant-first support workflows shaped by years of Shopify, theme and Zendesk experience.
Discuss your support system →
About Michael
Irish Shopify expertise without the agency layers.
I'm Michael, an Irish Shopify consultant working directly with merchants. I combine strategy with implementation, so recommendations do not disappear into a handoff.
For completely new Shopify stores
Planning a new Shopify store?
I can create a Shopify client-transfer store through my Partner organisation, giving you time to build before choosing a paid plan and launching. This route is only for completely new stores and cannot extend an existing trial.
Book a consultation
Choose a time that works for you.
Open my booking page to see current availability and choose a consultation time that suits you.
